The University of Liechtenstein is one of the four centers for higher education in the Principality of Liechtenstein. The University of Liechtenstein is located in Vaduz, the capital of the principality. The University of Liechtenstein is young, regionally anchored and internationally active. Focusing on the fields of Architecture and Planning, Entrepreneurship, Financial Services and Information Systems, it serves as an innovative hub of ideas at the crossroads where Liechtenstein, Eastern Switzerland, Austria’s Vorarlberg and Germany’s Lake Constance meet, delivering significant impulses for business, politics and society through a broad range of projects and programmes. For over 50 years, sought-after professionals have been trained and educated here, studying in a very personal environment.
Christine Vallaster received her post-doctoral lecture qualification (habilitation) in 2009 from the University of Innsbruck, Austria. She currently works at the University of Liechtenstein, Institute of Entrepreneurship. In her research, Christine Vallaster focuses on strategy formation, corporate brand management and corporate social responsibility (CSR). She is the co-author of the book “Connective Branding: Building Brand Equity in a Demanding World” published by John Wiley & Sons (London). Her publications appear in scholarly journals such as California Management Review, Journal of World Business, Industrial Marketing Management, Journal of Marketing Management or European Journal of Marketing. Additionally, she works as a consultant.